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| Advertising Ratios & Budgets This detailed report covers over 4,500 companies and 300 industries with historical 2011 advertising budgets, 2012 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2012 and 2013 budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies. Bought by major advertising agencies, media companies, advertisers and libraries. View sample page or Table of Contents | ||
| ISBN 1-932024-89-1 Book and database |
186 pages |
$ 395 US |
U.S. Sourcebook of Advertisers A directory of publicly owned corporations that advertise. Corporate name, address, telephone number and website are provided along with the names and titles of three senior executives, ad budgets, sales, fiscal year closing and more. Organized by state and ZIP code. The ideal reference for media sales, ad agency new business development and selling corporate services. View sample page or Table of Contents |
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| ISBN 1-932024-91-3 Book and database |
237 pages |
$ 395 US |
Advertising Growth Trends Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC. Each company's historical information includes: advertising spending for each of the last five calendar years expressed in constant 1990 dollars, percent of advertising in relation to total spending by all companies within the same SIC, inflation adjusted sales for each of the last five years and the percent share of sales over the SIC. The average annual percent change within the five year period in ad spending, sales and ad shares are also displayed. Measures of profitability and effectiveness of the company's advertising expenditures are shown with What-If Scenarios and Management By Objective values for the next calendar year. A true picture of competition, advertising and market shares by company and industry. View sample page or Table of Contents |
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| ISBN 1-932024-93-X Book and database |
227 pages |
$ 395 US |
| For a complete list of industries covered, see SIC Code Listing |
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